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We empower and educate women to build wealth through real estate Founded in 2019, Live with Plum was inspired by our founder Justine’s first home buying experience in New York City. Initially excited to find a place to call her own, the convoluted process eventually exasperated and overwhelmed her. Even worse, she discovered that there were little to no resources catering to single female home buyers though they make up 17% of total home buyers, and purchase at double the rate of single male home buyers. Armed with newly-found experience and determined to make a change, Live with Plum was started to provide a much-needed educational and empowerment platform to help women achieve their home buying and personal finance goals through real estate. Today, Live with Plum reaches tens of thousands of viewers monthly and has been featured in publications like The New York Times, Next Advisor by Time and Business Insider. We were also nominated for the Plutus Awards for Best Real Estate Content in 2020.
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