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PLUTUS COMMUNITY

Luzy King

Grant recipient

Luzy King is a trailblazer Latina in personal finance, dedicated to empowering Latinas to take control of their financial futures. As the founder of Say Hola Wealth, Luzy has built a thriving community where Latina professionals learn how to achieve financial independence, balance their careers with their personal lives, and break free from the limiting beliefs around money.

From overcoming household debt of $220,000 in student loans to becoming an angel investor in Latina-owned businesses, Luzy’s journey reflects resilience, determination, and a passion for helping others rise. As a seasoned keynote speaker, she shares her expertise on personal finance, entrepreneurship, and wealth-building strategies that speak directly to the unique challenges faced by women of color.

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