Tara Falcone is a CFP® professional, CFA® charterholder, and Founder of ReisUP. ReisUP is a financial services company committed to increasing financial education and access. Its flagship program, LIT™, teaches students how to properly manage their personal finances. After graduating from Yale as a first-generation, low-income student in 2011, Tara started her career as an investment analyst in New York City. In 2015, she left to dedicate her time and knowledge to a larger audience through ReisUP. Tara’s mission is to empower young adults, especially women, to “rise up” and achieve larger life goals through a solid financial foundation.