Vivian Tu

On a global mission to make the financial industry accessible for all, Vivian Tu is a former Wall Street trader turned expert, public speaker, host, entrepreneur, New York Times bestselling author and the founder and CEO of the multi-platform brand, Your Rich BFF. She launched Your Rich BFF in January 2021 as a passion project to make personal finance accessible to non-experts and marginalized communities. Her approachable take on financial literacy has earned her 8M+ followers, honors on Forbes’ “30 Under 30” (2023) and “Top Creators” (2022, 2023) lists, and the “Digital Influencer of the Year” Award at the esteemed 2024 Unforgettable Gala honoring Asian and Pacific Islander achievements in entertainment.

Vivian expanded her reach beyond social media with the launch of Networth and Chill in March 2023, a groundbreaking podcast that immediately topped the Business charts. In October 2024, Business Insider announced her partnership with Vox Media and PS (formerly PopSugar) for the show’s second season, which premiered on October 9th and introduced video content on Apple, Spotify, YouTube, TikTok, and Instagram. This season, Vivian continues to tackle complicated financial topics such as buying a home in today’s market, addresses taboo money questions, and hosts celebrity guests and finance experts to share their financial tips, tricks, and insights. On January 7th, Networth and Chill was nominated in the “Best Business + Finance” category for this year’s iHeartPodcast Awards, set to take place on March 10th at SXSW.