Origin of the “Plutus” in Plutus Awards

One of the most frequent questions I’m asked about the Plutus Awards is not who’s going to take the BLOG OF THE YEAR crown from Get Rich Slowly this year or which company told a large number of employees to vote for its product last year. The biggest question is regarding the origin of the name, “Plutus Awards.”

The “Awards” part is fairly easy to figure out.

“Plutus” may be a little more obscure. In modern English, the prefix pluto- is often used to mean money or wealth, such as in the word plutocracy.. The immediate thought may be that this meaning is somehow related to the Greek mythological god, Pluto (Πλούτων).

Pluto was the ruler of the underworld, and therefore keeper of all things evil. And as well all know, money is evil; therefore, there is a connection between our word and the Greek god. A second connection, or first connection if you’re not on board with the idea that money is evil, might be the fact that wealth, in the form of precious minerals, came from beneath the surface of the earth, the domain of Pluto.

These ideas lead people today to conflate Pluto with the lesser-known Greek god called Plutus (Πλοῦτος). Plutus, not Pluto, was the god of wealth. Even in back in ancient Greece, there was considerable confusion between these two mythological figures, so you have an excuse if you thought Pluto was the Greek god of wealth (as I did, before creating the Plutus Awards).

Through a trick of etymology, our pluto- prefix in English comes from Plutus, not Pluto. As personal finance blogs are generally focused on money-related issues, it was appropriate to choose the Greek god of wealth as an inspiration for this set of awards.

If the awards were named the “Pluto Awards,” it would sound more like we were honoring a Disney character or paying respect to the former ninth planet of the solar system.

Share via:

Related Posts

canva creating for business
Blogging and Podcasting

How to Use Canva for Your Business

When it comes to creating a strong online presence, visuals are key. Especially when 37% of the population are visual learners. The human brain processes visual content 60,000 times faster than plain text which is

Share via:
Saving Money
Plutus Awards Showcase

Plutus Awards Weekly Showcase: May 13, 2022

Here is our curated collection of the best financial articles and content for May 13, 2022 including selections from Average Joe Finances, Off Hour Hustle, Parents-Rahkim Sabree, Choose FI, and Super Saving Tips .

Share via:
Mental Stressed Business Woman
Blogging and Podcasting

Mental Health Challenges While Starting a Blog or Business

I was 31 years old when I was first diagnosed with bipolar disorder and PTSD (post-traumatic stress disorder). When I heard those words from my therapist, I wasn’t surprised. I knew there was something going

Share via:

1 Comment

Khaleef @ KNS Financial · August 4, 2011 at 9:44 pm

I wondered where you got the name from. I was kind of hoping it was Greek.

Seeing you write out the names in Greek characters really makes me miss studying and reading ancient Greek regularly.

Leave a Reply

Follow or subscribe to the

Plutus Awards Podcast

Join us for #plutuschat on Twitter

You must register here to qualify for the giveaway!

Note: There are no currently scheduled PlutusChats.

Subscribe to the


The latest news from the Plutus Awards, Plutus Voices, Impact Summit, and more from the foundation.