Plutus Awards Sponsor Profile: Fidelity

Without our great sponsors, the Plutus Awards wouldn’t be possible. This year, we redesigned our web site, and Fidelity made it happen with a generous sponsorship.

Not only is this the third year that Fidelity has been involved with FinCon, but it is also the second year that Fidelity has helped sponsor the Plutus Awards.

“Fidelity is committed to supporting the financial blogger community,” says John Sweeney, Executive Vice President of Retirement and Investing Strategies at Fidelity. “When people better understand how to manage their finances and save for the future, it can empower them to live the lives they want.”

In 2008, Fidelity introduced Viewpoints, which provides easy-to-understand insights from Fidelity. Viewpoints focuses on timely, relevant analysis on the economy and markets, as well as information on personal finance. The resource was introduced in response to consumer interest, and it’s provided helpful guidance since then. Bloggers can also find interesting topics to blog about by visiting the page and seeing the latest.

Not only that, but Fidelity also commissions surveys and studies to reveal insights on the behaviors and attitudes of individuals. Some of the recent studies include a Couples Retirement Study, a Grandparents and College Savingsstudy, and an Intra-Family Generational Finance study. Fidelity offers other resources that provide insight into financial behaviors.

Understanding these trends, and being made aware of how they affect your own life, can help you make better decisions about your money.

Fidelity’s goal is to make financial expertise broadly accessible and effective to all people. Fidelity’s efforts span a wide customer base, including 23 million people investing their own life savings and 20,000 businesses that get help managing their employee benefits programs. Additionally, 10,000 advisors make use of Fidelity’s tools as they effectively manage their clients’ money.

One of the great things about Fidelity is that, with all that they do on their own, the company also acknowledges the role that blogs play in educating consumers about their money and their financial choices.

“Our customers tell us they read blogs to see how others address finance in their daily lives — whether they are budgeting, saving for retirement, actively investing, or saving for college — so we’re encouraged that such a dedicated group of bloggers have formed a community to share their stories,” Sweeney says.

Fidelity is a great partner for the Plutus Awards, and we are pleased that the company has been such a great friend to the financial blogging community. You can find out more about Fidelity by visiting, and by following Fidelity on Twitter.

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