Where Are They Now? #11 – The Feminist Financier

The Feminist Financier is on a mission to help women build wealth. She talks to ladies about money – how to get it, grow it, manage it – in order to achieve their goals. She has always been fascinated by money. Finally, but importantly, she’s a feminist – meaning, she is passionate about equality and believes in the amazing power that women have when they help other women.

WATN _The Feminist Financier

1. Can you tell us about your blog and what Plutus Award you won?

My blog, The Feminist Financier, serves to help women build wealth and own their financial Independence, by improving financial literacy and taking the mystery out of money. The Feminist Financier is meant to be very simply, clearly written and provide a no-judgement zone to explore finances and career advice. We focus on careers because powerful, high-earning jobs can be life-changing, particularly for women who face a systemic wage gap (which is even worse for women of color.)

We focus a lot on investing as a powerful path to build wealth, because the power of your money creating even more money is an unparalleled path to a stronger financial future. In 2017, I was honored to be awarded the Putus Award for Best Investing Blog.

2. How did you feel winning the award knowing it was from your peers?

I was absolutely thrilled to be nominated, and surprised and excited when I heard from my peers that I had won the award! Knowing this came from my peers made the award even more special, because I didn’t expect to make friends in or connect to any bloggers when I started blogging. I was thinking about my audience – career-oriented women who are eager to improve their financial future and grow wealth. The opportunity to make connections with and learn from my blogging peers has been one of the most wonderful surprises I’ve experienced since launching the blog.

3. Where are you now? Are you still doing the same blog? How has it changed?

I am still doing the same blog, and The Feminist Financier continues with the same mission. Over the past several months, we have focused even more on career advice, to help women generate more income to invest and build wealth.

4. What advice would you give someone looking to grow their blog today?

I would repeat advice I received when I started my blog – first, start with your audience. Who are you speaking to, and why can you help that community? I went through an exercise to define my ideal reader, knowing that readers from a wide variety of backgrounds may enjoy my blog, but if I don’t have a vision of who I’m talking to, my communication can start to feel random.

Then, consider why you are in a position to support that community – and tell your story at the level of depth you feel comfortable with. For example, I am an anonymous blogger, and don’t share my personal details, but I do talk even more openly about the financial mistakes I’ve made. Thinking through those guardrails at the beginning was really helpful.

Finally, I don’t recommend focusing on your numbers – others may disagree, but I find that focusing on “hits” and “readers” distracts from focus on great content and thorough engagement with your early readers.

5. Blogging can be tough. How do you keep up with motivation?

For me, a part-time blogger that has chosen NOT to earn an income from my blog, I have given myself permission to post when I am inspired. Importantly, I also keep a running list of topics so when I am inspired or in the mood to write, I can dive right in to a topic I’ve previously thought about. I also really enjoy reading and sharing what others have written, and that provides a tremendous amount of inspiration!

6. Where do you see yourself going from here? Any plans in the works you can share with us?

The Feminist Financier will continue to add rich, thoughtful content that is focused on supporting our mission. At this time, I do not have any plans to expand beyond my bog and Twitter (@MsFinancier).

7. What is your greatest achievement outside of blogging?

Outside of blogging, I count my greatest achievement as the wonderful people I’ve had an opportunity to support. Mentoring and coaching other women is a passion of mine (clearly!) and I take so much joy from the women in my life that I’ve had the opportunity to support in ways big and small.


If you have any questions or comments, please leave them below.

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