Phroogal’s Road to Financial Wellness was an epic campaign to break the social taboo about money and empower a generation through financial knowledge and access. The goal was to turn local money conversations into a national conversation on financial wellbeing.

The Road to Financial Wellness was the first of its kind national road trip. In its first year, the phroogal team zigzagged across 37 states to host and participate in 34 events in 30 days. To this day, the Plutus Foundation winning project has held over 100+ events in 46 states with a total mileage count of over 36,000+ miles.

These money events integrated fun social activities with financial discussions. Events were held in classrooms, at workplaces, churches, a yoga studio, planetarium, bowling alley, bars/restaurants, outdoor venues, and private home BBQs.