Welcome to Series 3 of the Plutus Awards Podcast! The team is excited to present a new series of episodes, providing our listeners with the best actionable tips and personal success stories from superstars in our community and from the diverse experiences of many creators and entrepreneurs.
How Your Financial Advice Is Stronger With Empathy and Validation
Personal experiences shape the way we approach our finances, and sometimes those experiences hinder us from making the best financial decisions. How do we go about empathizing with the experiences of our audience to better provide more nuanced, applicable, and actionable financial advice?
In this episode, Sarah Li Cain speaks with Elyssa Kirkham, the founder of Brave Saver, about Elyssa’s emphasis on honoring the experiences of her audience, acknowledging how personal experience informs financial decisions, and creating nuanced financial advice.
- How Elyssa’s relationship with money inspired the start of Brave Saver
- Elyssa’s thought process in creating content honoring her audiences’ experiences
- Elyssa discusses the reason content creators rush to offer solutions
- Elyssa’s approach to finding a voice in creating content
|1:36||How Elyssa’s relationship with money prompted the start of Brave Saver|
|5:35||Elyssa’s thought process in creating content to honor her audiences’ experiences|
|9:32||Elyssa talks about why content creators rush to offer solutions|
|13:19||Elyssa shares an instance of personal and financial vulnerability|
|18:29||Elyssa’s online community of support|
|20:11||Elyssa’s goal for Brave Saver and plans of monetization|
|24:45||Elyssa’s view on how to find a voice in creating content|
|30:45||Where to find Elyssa|
|31:05||Lessons & wrap-up|
About Elyssa Kirkham
Elyssa Kirkham is a personal finance writer who has spent 8 years covering everyday money topics like budgeting, debt, and saving money. She founded Brave Saver in January 2019 to write about the behavioral, mental, and emotional side of managing money.