How Aligning Your Personal and Business Values Positions You for Success [054 | Jason Vitug]

Welcome to Series 3 of the Plutus Awards Podcast! The team is excited to present a new series of episodes, providing our listeners with the best actionable tips and personal success stories from superstars in our community and from the diverse experiences of many creators and entrepreneurs.

How Aligning Your Personal and Business Values Positions You for Success

Show notes

Many of us want to be successful, whether by making more money or being a person of distinction in our niche. But does this kind of success really equate to happiness and fulfillment?

Jason Vitug of Phroogal talks with Sarah Li Cain about the journey he has taken since achieving what others would define as success. He delves into what his business is now becoming as he focuses on his personal values as his true metric of success and happiness.

Episode highlights

  • Why he was unhappy at the height of his success at Phroogal
  • The conflict he faced when it came to internal and external methods of success
  • The clear requirements Jason has developed for him to work with a company
  • Growing and sustaining a business that truly aligns with his values

About Jason Vitug

Jason Vitug is a wellness expert helping a generation achieve a victorious life through health and wealth. Jason is a bestselling NY Times reviewed author, You Only Live Once. Founder at, creator of the Plutus Award-winning project the Road to Financial Wellness, a certified yoga teacher and breathwork specialist. He’s backpacked around the world after resigning from his corporate executive job and has road-tripped across the US multiple times covering over 30k miles.

You can follow Jason on Instagram, Facebook, and Twitter.

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About Sarah Li Cain, Podcast Host

Sarah Li-Cain is a finance writer, the founder of Beyond the Dollar, and an AFC (Accredited Financial Counselor) candidate whose work has appeared in places like Bankrate, Business Insider, Redbook, Financial Planning Association, Stacking Benjamins and Her Money podcast with Jean Chatzky (of NBC Today). Her work blends practical tips and mindset strategies so that those trying to change their financial life can see themselves in the starring role. She also integrates physical, spiritual and mental wellness so that money becomes a tool to enhance people’s lives.

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