Attract Loyal Fans By Sharing Stories Authentically [047 | Michelle Jackson]

Welcome to Series 3 of the Plutus Awards Podcast! The team is excited to present a new series of episodes, providing our listeners with the best actionable tips and personal success stories from superstars in our community and from the diverse experiences of many creators and entrepreneurs.

Attract Loyal Fans By Sharing Stories Authentically

You Don’t Need the Massive Debt-Payoff Clickbait

Show notes

We’ve all seen the attention-grabbing headlines that are used in personal finance media, on blogs, on podcasts, and on videos, like “How I Paid Off $100,000 of Debt in Three Months.” They can be useful in pulling people in, but are these unique, outlying narratives attracting your true audience or turning them away?

Sarah Li Cain speaks with Michelle Jackson of the Michelle Is Money Hungry Podcast about the amazing personal finance stories we see and why they can’t be the only portrayals that are given attention. Michelle explains that being authentic in her content, even though not always “sexy,” best serves her audience and her desire to be true to herself.

Episode highlights

  • The money mistakes Michelle made and where she is now
  • How she overcame the roadblocks to her financial freedom
  • Her thoughts on the “financial unicorn” narrative
  • What is her ultimate goal when creating content?

About Michelle Jackson

Michelle Jackson is mission-driven to help her readers and listeners empower themselves financially. Whether it is by improving their personal finances or learning how to sell what they already know-she loves having those conversations. Michelle runs the website and podcast “Michelle is Money Hungry” and is the founder of the Money on the Mountain retreat focused on empowering financially single women one conversation at a time. When she’s not geeking out about personal finance you can find her hiking in the mountains of Colorado.

You can follow Michelle on Twitter and Instagram.

Plutus Awards Podcast Michelle Jackson Featured Image

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About Sarah Li Cain, Podcast Host

Sarah Li-Cain is a finance writer, the founder of Beyond the Dollar, and an AFC (Accredited Financial Counselor) candidate whose work has appeared in places like Bankrate, Business Insider, Redbook, Financial Planning Association, Stacking Benjamins and Her Money podcast with Jean Chatzky (of NBC Today). Her work blends practical tips and mindset strategies so that those trying to change their financial life can see themselves in the starring role. She also integrates physical, spiritual and mental wellness so that money becomes a tool to enhance people’s lives.

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