Paul Vasey – Boost Engagement Through Relatable Gamification and Story-Telling [061]

Welcome to Series 3 of the Plutus Awards Podcast! The team is excited to present a new series of episodes, providing our listeners with the best actionable tips and personal success stories from superstars in our community and from the diverse experiences of many creators and entrepreneurs.

Boost Engagement Through Relatable Gamification and Story-Telling

Show notes

The concepts of personal finance, while directly applicable to daily life, often appear unfamiliar to the average student. A former teacher sets out to transform how students interact with financial concepts through gamification and story-telling.

In this episode, Sarah Li Cain speaks with Paul Vasey, the founder of Cash Crunch Games, about the educational impacts of gamification and the ups and downs of building his business from gamification to change how students learn personal finance.

Episode highlights

  • Paul’s vision for Cash Crunch Games in educating students on personal finance
  • Marketing lessons from Cash Crunch Games
  • Paul’s search for business partners
  • Paul’s thoughts on selling Cash Crunch Games

Episode contents

0:00 Introduction
1:05 Paul’s journey with Cash Crunch Games
9:53 Paul’s vision with Cash Crunch Games from the outset
12:23 The marketing lessons from Cash Crunch Games
13:53 How Paul searched for business partners
16:16 Paul’s initial expectations of a partnership and the eventual acquisition
19:04 Paul’s motivations behind making his major business moves
20:26 Paul’s current projects
21:41 Lessons & wrap-up

About Paul Vasey

Paul Vasey, a former high school teacher, saw that there was a big disconnect between using money and managing it. With student debt spiraling out of control and 60% of households not being able to afford an unexpected bill of $1000 or more. The future of our next generation of kids was looking bleak. CashCrunchGames was born to focus on teaching future generations how to make smarter money decisions, understand the value of money, and save first before spending. He decided to address this by creating experiences and starting conversations about money through board games.

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About Sarah Li Cain, Podcast Host

Sarah Li-Cain is a finance writer, the founder of Beyond the Dollar, and an AFC (Accredited Financial Counselor) candidate whose work has appeared in places like Bankrate, Business Insider, Redbook, Financial Planning Association, Stacking Benjamins and Her Money podcast with Jean Chatzky (of NBC Today). Her work blends practical tips and mindset strategies so that those trying to change their financial life can see themselves in the starring role. She also integrates physical, spiritual and mental wellness so that money becomes a tool to enhance people’s lives.

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