Welcome to Series 4 of the Plutus Awards Podcast! The team is excited to present a new series of episodes, providing our listeners with the best actionable tips and personal success stories from superstars in our community and from the diverse experiences of many creators and entrepreneurs.
Creatively Maneuver Your Way Out of a Financial Bind
Show notes
With the pandemic shutdowns, most businesses and individuals no longer make the kind of income they have grown to expect; nor do they spend as much as they would have in pre-Covid times. So how do we find a way to pivot and maneuver our way out of this earning shortfall?
In this episode, Sarah Li Cain speaks with author and speaker Tarra Jackson, known as Madam Money®, about Tarra’s creative methods of leveraging and positioning her books, the skills that unexpectedly saved Tarra from a financial bind, and the evolution of Side Gig Con.
Episode highlights
- Tarra discusses the income from her speaking engagements
- How Tarra positions her book as a marketing tool and a leverage to generate speaking gigs’ income
- The start of the pandemic and an unexpected pivot
- Tarra discusses the pros and cons of turning Side Gig Con virtual
Episode contents
| 0:00 | Introduction |
| 1:06 | Tarra discusses the income from her speaking engagements |
| 1:38 | How Tarra positions her book as a marketing tool and a leverage to generate speaking gigs’ income |
| 4:13 | The start of the pandemic and an unexpected pivot |
| 8:38 | Tarra discusses financial and emotional health |
| 12:22 | Tarra’s experience speaking at virtual events and Side Gig Con |
| 14:17 | Tarra discusses the pros and cons of turning Side Gig Con virtual |
| 16:40 | What Tarra is grateful for |
| 18:12 | How Tarra plans to approach future plans with pandemic uncertainties |
| 21:04 | Where to find Tarra |
| 21:32 | Lessons & wrap-up |
About Tarra Jackson
Tarra Jackson, known as Madam Money®, is the author of the best-selling books, “Financial Fornication” and “4 Financial Languages: The Secrets to Communicating about Money.” Tarra is also an animated International Speaker and Personal Financial Expert. She is a regular financial contributor for national magazines, such as Black Enterprise and Upscale Magazines; and has appeared in numerous syndicated radio shows, like the Rickey Smiley Morning Show, and national events, like the Essence Music Festival.
Tarra’s passion is to help people experience more pleasurable and enjoyable relationships with their finances through fun interactive presentations, webinars, and keynotes.
You can find Tarra at her website.
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