Tarra Jackson – Creatively Maneuver Your Way Out of a Financial Bind [065]

Welcome to Series 4 of the Plutus Awards Podcast! The team is excited to present a new series of episodes, providing our listeners with the best actionable tips and personal success stories from superstars in our community and from the diverse experiences of many creators and entrepreneurs.

Creatively Maneuver Your Way Out of a Financial Bind

Show notes

With the pandemic shutdowns, most businesses and individuals no longer make the kind of income they have grown to expect; nor do they spend as much as they would have in pre-Covid times. So how do we find a way to pivot and maneuver our way out of this earning shortfall?

In this episode, Sarah Li Cain speaks with author and speaker Tarra Jackson, known as Madam Money®, about Tarra’s creative methods of leveraging and positioning her books, the skills that unexpectedly saved Tarra from a financial bind, and the evolution of Side Gig Con.

Episode highlights

  • Tarra discusses the income from her speaking engagements
  • How Tarra positions her book as a marketing tool and a leverage to generate speaking gigs’ income
  • The start of the pandemic and an unexpected pivot
  • Tarra discusses the pros and cons of turning Side Gig Con virtual

Episode contents

0:00 Introduction
1:06 Tarra discusses the income from her speaking engagements
1:38 How Tarra positions her book as a marketing tool and a leverage to generate speaking gigs’ income
4:13 The start of the pandemic and an unexpected pivot
8:38 Tarra discusses financial and emotional health
12:22 Tarra’s experience speaking at virtual events and Side Gig Con
14:17 Tarra discusses the pros and cons of turning Side Gig Con virtual
16:40 What Tarra is grateful for
18:12 How Tarra plans to approach future plans with pandemic uncertainties
21:04 Where to find Tarra
21:32 Lessons & wrap-up

About Tarra Jackson

Tarra Jackson, known as Madam Money®, is the author of the best-selling books, “Financial Fornication” and “4 Financial Languages: The Secrets to Communicating about Money.” Tarra is also an animated International Speaker and Personal Financial Expert. She is a regular financial contributor for national magazines, such as Black Enterprise and Upscale Magazines; and has appeared in numerous syndicated radio shows, like the Rickey Smiley Morning Show, and national events, like the Essence Music Festival.

Tarra’s passion is to help people experience more pleasurable and enjoyable relationships with their finances through fun interactive presentations, webinars, and keynotes.

You can find Tarra at her website.

Plutus Awards Podcast - Tarra Jackson Featured Image

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About Harlan Landes, Podcast Host

Harlan Landes is the founder and executive director of the Plutus Foundation. He started one of the first independent personal finance blogs in 2003 to hold himself accountable for his own financial decisions. He also founded the Plutus Awards in 2009 to highlight independent financial publishers.

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