These 48 Women Are Making a Difference in Financial Literacy (Updated)

The Plutus Foundation supports women advocating for financial education and financial literacy, and we’re proud to have offered grants and sponsorships to a number of innovative and creative women.

On International Women’s Day, we are highlighting women who are making a difference in their local and online communities. These leaders are helping the financial media have a more complete conversation about money, investing, retirement, and other important topics.

Amanda Abella

Author of Make Money Your Honey, writer and speaker focusing on entrepreneurship and mindset for Latina millennials.

Tiffany Aliche

Plutus Award-winning founder of The Budgetnista and the Live Richer Challenge, where she inspires women to take control of their finances, helped write law in NJ for money classes in schools.

Bridget Casey

Founder and CEO of Money After Graduation, an online financial literacy resource for young professionals who want to build long-term wealth.

Emily Guy Birken

Freelance writer, Plutus Awards winner, author of five personal finance books including End Financial Stress Now — which had a cameo on the ABC show The Middle.

Tia Chambers

Founder of Financially Fit & Fab, recipient of a Plutus Foundation grant for her program, Closing the Racial Wealth Gap.

Brynne Conroy

Freelance writer and founder of Femme Frugality, Plutus Awards finalist, author of The Feminist Financial Handbook, advocate for marginalized populations including special needs children and the LGBTQ community.

Patrina Dixon photo

Patrina Dixon

Founder of It'$ My Money and recipient of a Plutus Foundation grant for her program It'$ My Money Financial Summit.

Chelsea Fagan

Co-founder of The Financial Diet, a leading personal finance site and YouTube channel geared towards women, author of a book of the same name (co-authored with Lauren Ver Hage).

Tara Falcone

Founder of ReisUp and Reason, a goals-first investing app, and LIT, a financial literacy curriculum.

Ashley Feinstein Gerstley

Founder of The Fiscal Femme and author of Financial Adulting.

Whitney Hansen

Founder of The Money Nerds Podcast, entrepreneur, freelance contributor, personal finance coach.

Tanja Hester

Founder of Plutus Award-winning Our Next Life, proponent of financial independence for all, author of Work Optional: Retire Early the Non-Penny-Pinching Way.

Tela Holcomb Heashot

Tela Holcomb

Stocks and options trader, teaching stock market courses online and in person, particularly for African Americans, financially free at age 29.

Amanda Holden

Blogger at Dumpster Dog Blog, Plutus Awards finailst, teacher of long-term financial planning for women on her hilarious blog and with her flagship course, Investing 101.

Mykail James

Founder of Boujie Budgeter where she creates content for young professionals.

Jennifer Jackson

Founder of ADLT 101, helping students transition into adulthood, recipient of a Plutus Foundation grant for a program for grad students.

Michelle Jackson

Freelance writer, author, and founder of the Money on the Mountain, a retreat for financially single women.

Tarra Jackson

“Madam Money,” founder of DUALpreneur, business-building resources for entrepreneurs who also work 9-to-5 jobs.

Jillian Johnsrud

Speaker, founder of Montana Money Adventures, mentor who helps people focus on intentional living, passive income, and financial independence.

Dorethia Kelly

Author of #MoneyChat and CEO of Work*Space*Spark.

Stephonee Kibler

Founder of Poorer Than You and The Middletons, a website focused on financial issues facing middle to lower income individuals and families.

Kitty and Piggy

Founders of hilarious Plutus Award-winning blog Bitches Get Riches, empowering women to earn more money and take care of their finances.

Candice Marie Latham

Speaker, founder of Young Yet Wise Way, inspires ambitious professional woman to get better at mastering their money and other areas of their life.

Athena Lent

From homeless in high school to nationally-recognized youth development expert, founder of Money Smart Latina blog and YouTube channel.

Melanie Lockert

Plutus Award-winning author of Dear Debt and the Dear Debt blog, advocate for mental health, founder of The Lola Retreat, a speaking event for women.

Erin Lowry

Founder, speaker, creator of #GYFLT and the Broke Millennial blog, and author of Plutus Award-winning Broke Millennial and Broke Millennial Takes On Investing.

Choncé Maddox

Certified personal finance coach, blogger, founder of My Debt Epiphany, speaker, freelance writer, inspires millennial and Generation Z to regain control of their finances.

Naseema McElroy

Founder of Financially Intentional and host of the Financially Intentional podcast, A twice-weekly podcast covering all things personal finance.

Shannon McLay

Founder of Martinis and Your Money, founder and CEO of The Financial Gym, where anyone needing money advice can find an affordable personal finance trainer.

Regina Moore

Dr. Regina Moore is co-creator (with Angela Rozmyn) of Women's Personal Finance, an advocate for women in financial independence.

Jessica Moorhouse

Plutus Award-winning founder of the Mo’ Money Podcast, frequent featured millennial expert on CTV News.

Helaine Olen

Washington Post opinions reporter, co-author of The Index Card: Why Personal Finance Doesn’t Have to Be Complicated, author of Pound Foolish: Exposing the Dark Side of the Personal Finance Industry.

Emma Pattee

Co-founder (with Stefanie O'Connell Rodriguez) of Statement Event, a retreat for women in the financial industry to discuss how to change the perception of women in the industry as well as amplify their voices.

Kara Perez

Blogger, founder of Bravely, co-founder and co-host (with Tanja Hester) of The Fairer Cents Podcast, money coach.

Tonya Rapley

Speaker, coach, founder of Plutus Award-winning My Fab Finance, deemed the “New Face of Wealth Building” by Black Enterprise Magazine, freelance contributor to many publications.

Bobbi Rebell

Author, How to Be a Financial Grown Up, podcast host, award-winning reporter and columnist, former TV anchor., owner of a painfully cute dog named Waffles.

Courtney Richardson Headshot

Courtney Richardson

Founder, The Ivy Investor, a resource for women seeking to navigate the maze of the investment world in simple terms.


Writer and blogger at A Gai Shan Life, shedding light on caring for aging parents, as well as parental financial abuse.

Stefanie O'Connell Rodriguez

Co-founder (with Emma Pattee) of Statement Event, a retreat for women in the financial industry to discuss how to change the perception of women in the industry. Author of The Broke and Beautiful Life.

Angela Rozmyn

Blogger at Tread Lightly, Retire Early, co-creator of Women's Personal Finance with Regina Moore, an advocate for women in financial independence.

Sandy Smith

Founder of Plutus Awards finalist Yes, I Am Cheap, creator of the Elevate Community, a group of influencers with the goal of financially uplifting people of color.

Winnie Sun

Founding partner of, Sun Group Wealth Partners, regular contributor to Forbes, Good Day L.A., and Fox News.

Plutus Awards Podcast - Adrienne Taylor-Wells Cover

Adrienne Taylor

Founder of Tailored WealthSaver and recipient of a Plutus Foundation grant for her program, WealthSavers Closing the Gap.

Farnoosh Torabi

Researcher, reporter, host of the TV series Bank of Mom and Dad and CNBC’s Follow the Leader, founder of Plutus Award-winning So Money Podcast, financial columnist for O: The Oprah Magazine.

Natalie Torres-Haddad

Blogger, founder of Financially Savvy Latina, workshop facilitator, author of Financially Savvy in 20 Minutes, which won an International Latino Book Award.

Tanya Van Court

Entrepreneur, founder of Goalsetter, a goal-based savings platform for kids that builds excitement about saving money.

Kristin Wong

Freelance writer, speaker, and author of Get Money: Live the Life You Want, Not Just the Life You Can Afford, featured in a number of national outlets including Buzzfeed, The New York Times, and Lifehacker (where she created the Two Cents blog).

This is not not a complete list. There are hundreds of women working every day to educate, advocate, and promote financial literacy in our schools, communities, and homes, and we wish we could mention all of them.

We acknowledge the hard work that they do to change the conversation around money. We are all smarter and more aware of our finances because of their efforts.

If you know a woman in personal finance and she’s not mentioned here, please let us know so we can add her to The Plutus Awards’ Women Making a Difference Twitter list.

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Anu Ganesh · March 7, 2019 at 4:13 pm

Great List! Happy to know that I ready follow many of these women, listen to their podcast and taking baby steps towards the FI. I would also love to add Paula Pant of afford anything. She has helped me so much!

    Harlan Landes · March 7, 2019 at 6:59 pm

    Thanks, Anu! We’ll add Paula to our Twitter list!

Greenbacks Magnet · March 8, 2019 at 9:30 am

This is a good list. Thanks for sharing. I started out saving like $10 a month and now save $10k a year thanks to reading blogs like these.

Keep up the great work!!!


Tread Lightly, Retire Early · March 8, 2019 at 1:03 pm

Thanks for the shout out here – love that you put this list together. It’s so important ❤️

Tarra R Jackson · March 8, 2019 at 1:24 pm

Thank you so much for including me.

    Harlan Landes · March 8, 2019 at 1:25 pm

    Thank you for all that you do!

Rev. Viviana DeCohen · March 20, 2019 at 9:42 am

Our Women’s Development have been blessed and financially fit because of Audrey Washington and her Fiercely Financial Literacy Workshops, and boot camps! Our Fico Scores, and lives have all improved!

Malla Haridat (@MallaHaridat) · March 20, 2019 at 10:06 am

Great list but also what about Audrey Washington, Fiercely Financial Coaching creator of Debt Free Boot Camp? She is doing it with her boot camps and helping people get out of debt!!!

Pauline · March 20, 2019 at 11:32 am

A special shout out to Audrey Washington, Fiercely Financial Coaching creator of Debt Free Boot Camp. She is an author and true living witness that we can all be debt free and financial savvy!

    Harlan Landes · March 20, 2019 at 2:05 pm

    Thanks to all who are suggesting Audrey Washington! We adder her to our “Women Making a Difference in Personal Finance” Twitter list. Be sure to subscribe to the list for incredible information from women making a difference.

familymoneyadventure (@TheFMadventure) · April 15, 2019 at 8:53 pm

Such a great list! I just went and made sure I was following all 44 of these wonderful women.

Zelda · March 9, 2019 at 5:20 am

Where is Sabrina Lamb, Founder of

Harlan Landes · March 14, 2019 at 11:41 pm

That looks like a great program. We’d love to learn more about it!

Here’s to Strong Women: The End of the Damsel in Financial Distress – She Picks Up Pennies · March 8, 2019 at 1:40 pm

[…] 44 Women Making a Difference in Financial Literacy from The Plutus Foundation […]

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