The Plutus Foundation’s Guide to Marketing Your Blog

Editor’s Note: At the Plutus Foundation, part of our mission is to provide resources to the independent financial media (bloggers, podcasters, etc.). We want to provide as many resources as possible as accessibly as possible, so this is the first of a series of free guides to help media enhance their approach to publishing.

Help us satisfy this mission by contributing to our #GivingTuesday campaign.

Chances are, if you’re interested in promoting financial literacy and financial health, you write about it. Maybe you speak about it or maybe you have a podcast but in some way, you’re creating information and content to distribute. The next logical step is getting people to read (or watch or listen) to what you have to say.

That’s often the hard part.

With so much content available, how do you make yours stand out? How do you direct traffic, get visitors, connect with readers, and really drive your message home?

We’ve created this blog marketing guide to help you increase your blog’s* visibility and help you increase financial education in your community, both on and off-line.

*This guide focuses on blogs but you can apply some of the tactics to a YouTube channel or podcast. However, if you’re interested in the Plutus Foundation creating a guide for the other mediums, let us know!

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