Carter Cofield – Invest in Hiring and Delegation to Grow Your Business [064]

Welcome to Series 3 of the Plutus Awards Podcast! The team is excited to present a new series of episodes, providing our listeners with the best actionable tips and personal success stories from superstars in our community and from the diverse experiences of many creators and entrepreneurs.

Invest in Hiring and Delegation to Grow Your Business

Show notes

Hiring somebody to complete tasks in your business can be dreadful, as any cost directly chips away at your bottom line. So how do we determine whether a hiring decision makes financial and business sense?

In this episode, Sarah Li Cain speaks with Carter Cofield, the founder of Cofield’s Concepts, about the birth of Cofield’s Concepts, the decision-making process and pay-off from his hiring choices, and how to leverage hiring as an investment to grow your business.

Episode highlights

  • The first product by Cofield’s Concepts
  • Lessons Carter learned from other content creators
  • How Carter outsources and delegates
  • How to decide if a hiring decision is smart

Episode contents

0:00 Introduction
1:11 The start of Cofield’s Concepts
3:05 How Carter developed the pricing model for Cofield’s Concepts
4:24 How Carter gathered feedback to better tailor content to his audience
6:08 The first product by Cofield’s Concepts
7:18 Lessons Carter learned from content creators in the personal finance space
8:39 The marketing tactics that Carter learned from Cofield’s Advisors
11:04 Carter’s directions for his accounting firm
11:45 How Carter outsources and delegates
16:46 Carter discusses the most difficult task to delegate
18:43 How to decide if a hiring decision is smart
20:30 Carter’s vision for Cofield’s Concepts
21:40 Carter discusses obstacles in achieving his vision
22:25 Where to find Carter
22:45 Lessons & wrap-up

About Carter Cofield

Carter Cofield is a Certified Public Accountant (CPA) who is dedicated to helping entrepreneurs save money on taxes. He’s spent years learning the best tax savings strategies so that he can teach them to entrepreneurs and business owners everywhere. He’s also the owner of Cofield’s Concepts which is a financial literacy website teaching people how to make more money, pay less taxes, and be their own boss! Check out his website and podcast for free resources at

You can find Carter at his website and Instagram.

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About Sarah Li Cain, Podcast Host

Sarah Li-Cain is a finance writer, the founder of Beyond the Dollar, and an AFC (Accredited Financial Counselor) candidate whose work has appeared in places like Bankrate, Business Insider, Redbook, Financial Planning Association, Stacking Benjamins and Her Money podcast with Jean Chatzky (of NBC Today). Her work blends practical tips and mindset strategies so that those trying to change their financial life can see themselves in the starring role. She also integrates physical, spiritual and mental wellness so that money becomes a tool to enhance people’s lives.

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