PLUTUS STORIES
Carter Cofield – Invest in Hiring and Delegation to Grow Your Business [064]
Welcome to Series 3 of the Plutus Awards Podcast! The team is excited to present a new series of episodes, providing our listeners with the best actionable tips and personal success stories from superstars in our community and from the diverse experiences of many creators and entrepreneurs.
Invest in Hiring and Delegation to Grow Your Business
Show notes
Hiring somebody to complete tasks in your business can be dreadful, as any cost directly chips away at your bottom line. So how do we determine whether a hiring decision makes financial and business sense?
In this episode, Sarah Li Cain speaks with Carter Cofield, the founder of Cofield’s Concepts, about the birth of Cofield’s Concepts, the decision-making process and pay-off from his hiring choices, and how to leverage hiring as an investment to grow your business.
Episode highlights
- The first product by Cofield’s Concepts
- Lessons Carter learned from other content creators
- How Carter outsources and delegates
- How to decide if a hiring decision is smart
Episode contents
| 0:00 | Introduction |
| 1:11 | The start of Cofield’s Concepts |
| 3:05 | How Carter developed the pricing model for Cofield’s Concepts |
| 4:24 | How Carter gathered feedback to better tailor content to his audience |
| 6:08 | The first product by Cofield’s Concepts |
| 7:18 | Lessons Carter learned from content creators in the personal finance space |
| 8:39 | The marketing tactics that Carter learned from Cofield’s Advisors |
| 11:04 | Carter’s directions for his accounting firm |
| 11:45 | How Carter outsources and delegates |
| 16:46 | Carter discusses the most difficult task to delegate |
| 18:43 | How to decide if a hiring decision is smart |
| 20:30 | Carter’s vision for Cofield’s Concepts |
| 21:40 | Carter discusses obstacles in achieving his vision |
| 22:25 | Where to find Carter |
| 22:45 | Lessons & wrap-up |
About Carter Cofield
Carter Cofield is a Certified Public Accountant (CPA) who is dedicated to helping entrepreneurs save money on taxes. He’s spent years learning the best tax savings strategies so that he can teach them to entrepreneurs and business owners everywhere. He’s also the owner of Cofield’s Concepts which is a financial literacy website teaching people how to make more money, pay less taxes, and be their own boss! Check out his website and podcast for free resources at cofieldsconcepts.com.
You can find Carter at his website and Instagram.
