GoBankRates conducted a survey in January 2022 that found almost 40% of Gen Z respondents learn about personal finance through social media. As personal finance creators, social media can be powerful platforms to share engaging content, add value, and find trends in the personal finance space. Many from the Plutus Foundation Community engage on Twitter to share their content.
Twitter has powerful tools for content creators using short-form written content. Threads, Retweets, Quote Tweets, Hashtags, Tagging, and more tools are available on the platform. These tools can be used to reach broad audiences and gain followers quicker than traditional long-form platforms like blogs and podcasts.
Twitter threads combine the advantages of both long-form and short-form content with threads. Threads become powerful related tweets linked together when used effectively. Start with an attention-getting tweet such as a headline in a blog would grab a user’s attention. The Google Analytics course on sharing data states to create a visualization that captures the attention of the user in five seconds. In those five seconds, users should be able to understand what the data is conveying. This can be applied to the first tweet in a thread. Readers should have their attention grabbed and understand the point of a thread in the first five seconds or so.
Continuing the blog vs. thread comparison, the thread format is great as a smaller version blog post. After your headline tweet, write your key idea with a few bullet points. List-type articles are great for this format. Add each part of the list with two to three main bullet points to keep the reader interested and informed.
For excellent threads, use the search feature to find “how to write effective threads.” Results will help find common themes.
You can start a thread with a quoted tweet. A quoted tweet shows a linked tweet added to another tweet. The quoted tweet can be yours or another user’s tweet You can add value to the quoted tweet by adding your insights. Clarifying the quoted tweet, debating, or extending information provided are examples of how to add value to a quoted tweet.
Quoted tweets can be combined with a thread to combine another useful tool for creators. Effectively using a quoted tweet with a thread can drive user engagement as well. Users are able to see who quoted the original tweet and what was added to the quoted tweet as well. Simply click the number of quote tweets a tweet has to see who quoted the tweet and what was added.
Users can see who has retweeted their tweets. Retweeting can expand your audience. Users who enjoy the original author’s tweet may find that you retweeted and start following you. Other users, when you provide a highly valuable tweet, can retweet your tweet. Their audience can now see your tweet and this helps broaden your reach. Broadening your reach can introduce new followers to your content.
You can also use retweets to boost links to your content when you gain new followers or boost traffic to an updated piece of content. Check for accounts that are open sharing accounts. They may ask for a follow, retweet, or view someone else’s content to share yours. This is a great way to grow your audience and network through Twitter.
Sharing Content: Hashtags and Tagging
If you’re currently familiar with social media already, you know about hashtags and tagging. Hashtags allow users to search for specific types of content. Tags allow you to connect tweets to a specific user. If you want to share valuable content that you collaborated on, use a tag to reach their audience as well.
To tag someone, just use the @ symbol and click their account. Then share the amazing collaboration, interview, guest post, or other types of content you created with that user. For more about hashtags see the research hashtag section on how to grow your Instagram.
General Content-Creating Tips
Some search engine optimization (SEO) tips that apply to most social media platforms and especially written content apply to Twitter. Improve written content by being clear and concise. Getting to the point is a great tip for maximizing Twitter’s 250-character limit per tweet. Don’t shy away from using the same writing tools for tweets that you use for other written content.
Creating unique and valuable content is key to building an audience. Authenticity helps with creating valuable content and affirms the credibility of the creator. Value can be added to common content by adding your unique perspective and authenticity. Just because your content may not be unique, your perspective and experiences are. Many threads on Twitter may contain similar content, the best threads have a unique perspective and add value to the content that other threads may lack.
Twitter’s Strategy Suggestions
Twitter suggests two methods for tweeting using their suggested social media strategy. The one-third rule and the 80-20 rule.
The one-third rule states you should spend one-third of your tweets on:
- Promoting your business and driving conversions
- Sharing curated content from industry thought leaders
- Interacting with followers
The retweet and quote tweet features are great ways to share content as previously mentioned. Incorporating hashtags and tagging are useful features to promote your content and interact with followers.
The 80-20 rule says that 80 percent of your tweets should be educational, informational, or entertaining. On the opposite end, the other 20 percent of your tweets should be promoting your business or driving conversions. Twitter offers are similar to other social media tips. Know your audience, set goals, etc.
Follow @PlutusAwards for More
Already on Twitter? Follow the @plutusawards account and view the retweets for examples of some great threads, retweets, and quoted tweets from other personal finance creators. The account has several effective retweets that show value-added and engaging threads.